Below is my list of recommended books. I have provided a link to each book. Just click on the book’s title to see its summary and click on the author’s name to link to that book at Audible.
Former general Stanley McChrystal held a key position for much of the War on Terror, as head of the Joint Special Operations Command. In Iraq he found that despite the vastly superior resources, manpower, and training of the US military, Al Qaeda had an advantage because of its structure as a loose network of small, independent cells. Those cells wreaked havoc by always staying one step ahead, sharing knowledge with each other via high-tech communications.
To defeat such an agile enemy, JSOC had to change its focus from efficiency to adaptability. McChrystal led the transformation of his forces into a network that combined robust centralized communication (“shared consciousness”) with decentralized managerial authority (“empowered execution”).
Now he shows not only how the military made that transition but also how similar shifts are possible in all kinds of organizations, from large companies to startups to charities to government agencies. In a world of rapid change, the best organizations think and act like a team of teams, embracing small groups that combine the freedom to experiment with a relentless drive to share what they’ve learned.
McChrystal and his colleagues explain their process for helping organizations embrace this model. They also share fascinating research and examples from settings as diverse as emergency rooms and NASA’s mission control center.
By: David Goggins
David Goggin – childhood was a nightmare – poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world’s top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America.
In Can’t Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.
By: Steven Pinker
By: Thomas Herold
This book unveils more than 20 secret methods used by banks, governments, and corporations to legally steal 90 percent of your income. Brilliantly authored and astoundingly easy to understand, it is an eye-popping exposure of the most sophisticated fraud in the history of mankind….
By: Walter Isaacson
The best-selling author of Leonardo da Vinci and Steve Jobs returns with a gripping account of how Nobel Prize winner Jennifer Doudna and her colleagues launched a revolution that will allow us to cure diseases, fend off viruses, and have healthier babies….
By: Ben Horowitz
Ben Horowitz, a leading venture capitalist and modern management expert, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times….
By: Jeff Booth
We live in an extraordinary time. Technological advances are happening at a rate faster than our ability to understand them. In a world that moves faster than we can imagine, we cannot afford to stand still. These advances bring efficiency and abundance and are profoundly deflationary….
By: Morgan Housel
In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics….
By: Ozan Varol
A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible….
By: Jonah Berger
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard….
By: Daniel Coyle
Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds – from the baseball fields of the Caribbean to a classical-music academy in upstate New York – Coyle identifies the three key elements….
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value….
By: Chris Voss
In this practical guide, Voss shares the nine effective principles – counterintuitive tactics and strategies – you, too, can use to become more persuasive in both your professional and personal lives….
By: Daniel Coyle
In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations – including Pixar, and the US Navy’s SEAL Team Six – and reveals what makes them tick….
Yuval Noah Harari’s 21 Lessons for the 21st Century is a probing and visionary investigation into today’s most urgent issues as we move into the uncharted territory of the future….
By: Kai-Fu Lee
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected….
From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution that explores the ways in which biology and history have defined us….
I welcome the opportunity to share ideas regarding technology, life, and the future.
To schedule a call with me, select a date from the calendar below or use the form to send me an email.
Copyright © 2021 DavidCerf.com